While new electric passenger vehicles command most of the industry attention, SEA Electric has developed products to electrify commercial trucks and buses that meet the specific needs of fleet customers.
Their power systems can be applied to most commercial truck and bus models, saving money for fleets pursuing electrification while helping them meet the goals of zero emissions.
Instead of building a new electric truck from scratch, SEA Electric specializes in the more direct and affordable alternative of providing efficient power-systems for electric trucks and buses while partnering with the OEMs. Its patented, proprietary SEA-Drive power-systems allow fleet customers the flexibility to convert most makes and models of commercial OEM trucks.
Lower-Cost EV Power
SEA Electric enables the customer to power new vehicles as well as repower existing vehicles, creating the ability to achieve electrification faster, especially during the current chassis and chip shortage worldwide.
Repowering meets the demand of a somewhat overlooked industry niche that prefers a specific or customized version of an EV without having to pay the higher prices of a full-on new electric vehicle. Electrifying a commercial truck by dropping an electric power system into the chassis is far less costly than buying an electric truck.
To accommodate the Class 3-7 trucks that comprise most of its market, the company offers four key patented proprietary power drive systems (branded as SEA-Drive 70,100, 120, and 180) that can be adapted to and assembled within a variety of truck sizes and weights.
SEA Electric estimates its power system can decrease total cost of ownership (TCO) by 50% over 10 years. When considering the price differential between electric and conventional chassis, the payback period is 1.6 years for one large fleet customer, with no incentives.
During a recent interview and tour of its California-based North American headquarters in Torrance, President of the Americas Mike Menyhart explained how SEA Electric applies scalable, proven solutions for the Class 3-7 truck range, where the company forecasts the most robust growth. SEA also can repower and convert existing trucks, which some clients prefer based on overall value and cost savings.
“There are many different types of trucks we can power, which allows us to electrify entire fleets for our customers across a diverse set of applications across multiple OEMs,” Menyhart said. “Our solution is highly modular, easily assembled, and powered by our differentiated proprietary software.”
To drive efficiencies in the supply chain, SEA uses the same power steering, braking, A/C and instrument cluster, and varies battery size depending on the use case. This reduces total cost of ownership for a wide variety of trucks.
SEA relies on assembly partners to scale its productivity and meet the growing demands for electric fleets in the delivery vehicle and school bus industries. The company now has an estimated backlog of about 600 orders. Two-thirds of the growth is coming from the U.S. Since 2017, it has put 200 vehicles on the road in six countries across four continents. That has generated 1 million+ miles of telematics data.
Fleet companies often work on tight margins, so electrification has to fit within the economics of their business, Menyhart said. As battery prices continue to decline, electric options will become more competitive and feasible. Fleets and OEMs are looking to partner with SEA Electric, which has electric solutions that can accommodate multiple makes, models, and brands.
“Large fleet operators spend a lot of design time and money to develop how the truck is configured to support their drivers,” Menyhart said. “A lot of companies like the fact we play well within the ecosystem of OEMs they are familiar with. We don’t have to disrupt what is working for them today to work with us.”
For example, SEA will take a semi-knockdown cab kit from a manufacturer such as Hino and provide a fully assembled power-system to fit the chassis for electrification.
“We will continue to use upfitters to scale our business,” he said. “When we have strategic clients where we expect high volumes, we will build our own assembly facilities to support growth and drive efficiencies. Their products can roll off the assembly line right into ours for electrification.”
Among the companies using e-platforms from SEA Electric are FedEx Ground, UPS, and Woolworth’s in Australia.
School Bus Potential
One market with potential for SEA are school bus fleets, said Menyhart, adding a school bus is built on the type of medium-duty truck the company knows how to power.
With the average electric school bus costing hundreds of thousands of dollars, SEA Electric plans to pursue the market for powering new and existing buses from established OEMs, Menyhart said.
Recycling school buses into electric versions creates a viable, cleaner, and more reliable secondary market for them, while sparing the carbon emissions of older, used ICE and diesel school buses that may not always be kept up to standards, said Menyhart, citing the World Health Organization’s labeling of diesel as a carcinogen.
Continue reading the full article – including sections entitled “Power Systems“, “Reducing Range & Repair Anxieties“, and “Telematics Enhance EV Usage” – at ChargedFleet by Martin Romjue published on August 2, 2021.
It looks like there is going to be an Australian electric truck on the road in the coming years. PowerTorque talks to the team behind one of the early contenders in the electric race, SEA Electric, which now has an Australian electric truck on the road.
One of the aspects of technological change is the way some people are early adopters and others are much more skeptical about anything new. It is the same with the manufacturers of new technologies, some take their time to build up to any new releases, while other smaller enterprises are lighter on their feet and able to come to market earlier.
This is the case with SEA Electric, who have been at the leading edge of the transition across to battery electric, and have created a great deal of interest across the Pacific in the USA, where the whole subject of electric powertrains is much more advanced than here in Australia.
Glen Walker is the Vice President Asia Pacific at Sea Electric, coming from a long experience working in a number of different aspects of the truck and trucking industry. He has been with SEA Electric for two years.
“In Australia, we are now an original equipment manufacturer,” says Glen. “We have our own compliance plate and our own brand, a national dealer network, our own pricing and sales and service. We have become a truck company.
“The company is putting a lot of energy and resources into the United States at the moment. The opportunities there, with a supportive political environment, are profound. Whatever Australia is, the US is 10 to 15 times larger.”
Here in Australia, SEA now have five models available built on two different platforms. The 300 Series vehicles from 4.5 to 8.5 tonnes are joined by the 500 Series vehicles which are available from 14.5 tonnes all the way up to 22.5 tonnes. They are either two or three axle rigids.
In this range, SEA has five different battery sizes and five different electric motors. These can be mixed and matched to suit the specification required. It depends on what the customer is looking for, in terms of short range or long-range, high torque or low torque. They can be adapted to suit customer requirements.
The national dealer network includes 12 different companies trading in 19 different locations. SEA now has an outlet in every capital city and in a selection of major regional cities.
“For the first time, we have a national sales, service and support network behind our product,” says Glen. “We have tried to normalise the process of sales and support and follow a tried and tested service regime for a truck bought through dealerships.”
The trucks are based on the Hino cab and chassis, meaning that many of the parts required across these dealerships will be available out of the Hino spare parts system. Dealerships who will be offering SEA models are already part of the Hino dealership group.
“We have been taking a softly, softly approach in our branding at these dealerships and there are unlikely to be large signs with SEA electric,” says Glen. “That may come, but at the moment we believe that a soft sell is going to be an important part of our development. These are products which need an understanding of the freight task and the suitability of these vehicles to a particular client.
“At the moment we are in discussions with a number of the major fleets and we are finding there is a sweet spot with first mile applications like waste. There is also a sweet spot in the last mile sector, with parcel delivery, food delivery etc. Within those large fleets they often have a broad portfolio of applications and there is always a vehicle within our range which will suit some of those applications.
“The other area which is proving fruitful for us, is municipalities and city councils. Trucks are domiciled at one place and they generally have a small geography that they look after. It’s an ideal application for our technology.”
Read the full article at Power Torque published on July 22, 2021.
SEA Electric Holdings Pty Ltd., a new kid on the local EV block, is considering going public to accelerate its growth trajectory.
“It all depends on the market conditions and our needs — we’ve got plenty of capital for the next 12 months, and we’re really focused on growth, and if the right opportunity presents itself, we will go for it,” said Mike Menyhart who joined SEA Electric as president for the Americas region in April.
The cash reserves Menyhart referred to include $42 million raised in April by SEA Electric, which makes electric power systems for commercial trucks and vans.
The funding round, which included Canadian electric motor company Exro Technologies Inc., brings SEA Electric’s total raised to date to about $75 million. The funds were earmarked for financing its backlog and facilitating more pilot programs with major truck fleet operators.
“We had eight institutional investors join our latest round, and we’re actually looking at bringing on a few more strategic investors as we prepare ourselves for the next phase of our growth,” he said.
SEA Electric, founded by Tony Fairweather in 2012, moved from Australia to Torrance in January 2020. It also opened an innovation center in Des Moines, Iowa, and plans to set up offices in Chicago, New York and Miami this year. The company has about 100 employees, with half of them working stateside.
“We knew we always wanted to go to the U.S. because they were one of the more progressive adopters (of EV technology) as well as the sheer size of the market and the opportunity,” Menyhart said.
“We purposely picked Torrance because it has become the U.S. EV capital … per se, and there would be access to talent and the right ecosystem to build the company,” he added.
The company packed its bags for the United States when the price of batteries powering its systems dropped below the $300-per-kilowatt threshold.
“We knew we would have a product that would be differentiated in the marketplace and proven and that we would be ready to compete in the U.S. marketplace,” he said.
About two-thirds of SEA Electric’s revenue comes from contracts with original equipment manufacturers — Isuzu Australia, Toyota Indonesia, Volvo Trucks, Ford Motor Co. and Hino Motors Ltd. — who use its proprietary “SEA-Drive” systems to electrify their medium-duty trucks and vans.
The rest of the company’s revenue comes from electrifying used combustion-engine trucks and school buses.
“A lot of the costs associated with going electric in the school bus area is extremely significant when buying all new buses,” Menyhart said.
As an alternative to scrapping diesel-powered buses that are often five to seven years old and in good shape when they come off a lease, Menyhart said, SEA Electric provides a “means to accelerate the trend toward electrification as well as find secondary uses for assets that are extremely well constructed and American-made.”
SEA Electric outsources manufacturing to several companies, including Fontaine Modification Co. in North Carolina, Roush Enterprises Inc. in Michigan and Knapheide Manufacturing Co. in Illinois. Working with several firms provides the company with redundancy and the ability to scale production when needed.
“We are at a point now where we are running major trials with some of the world’s largest fleet operators — the UPS, Staples and FedExes. At the end of the day, those are the type of organizations that could very well put in three-, four- and five-digit orders, and we need to be able to show them how we would be able to support them,” he said.
SEA Electric is on schedule to deliver more than 1,000 electric commercial vehicles this year, according to the company, and to have more than 15,000 vehicles on the road by the end of 2023.
“We are in a growth mode, so we are not profitable,” Menyhart said. “We’re focused on growth, and we fully anticipate going down a path to becoming a public company in the next six to 12 months, and we expect to be profitable in 2023. … We have real revenues; we have real trucks on the road. The working capital requirements will be a little bit of a drag until 2023 when we become EBITDA positive.”
Read the full article at Los Angeles Business Journal by Mediha DiMartino published on July 5, 2021.
Local challenger punches above its weight at Show
In this four part examination, we look at the upstart electric vehicle (EV) challengers to the established commercial vehicle manufacturers, who exhibited at this year’s Brisbane Truck Show (BTS).
Leading the EV charge at the show was burgeoning locally founded international player SEA Electric.
Withdrawals gave it the chance punch above its weight in the display stakes, utilising space the big names are traditionally accustomed to.
Vice president – Asia Pacific Glen Walker agrees that this was the intention.
“We were always coming but what this gave us the opportunity to do is present out entire range of vehicles,” Walker says.
“We were only going to have two vehicles on the smaller stand down the way.
“What we’ve now go is the two variants of the C500 and the two variants of the C300 together on the same stand.
“Call it our coming out.
“We are a truck manufacturer who has a range of trucks that happen to be electric, happen to be zero emission, happen to be quiet, happy to be smooth, happy to be fume-free, good for OH&S, happy to have a competitive total cost of ownership, and, equally importantly, designed and manufactured here in Australia, sold and serviced through a national dealer network.
“It’s what truck manufacturers do.”
Manufacturers are also fiercely competitive and SEA is in the sights of a dismissive Daimler. The sentiment is returned with the tart observation that “other manufacturers” are displaying “nothing new” at the show.
Asked how SEA was able to build the support structure now numbering 15 dealerships nationwide, Walker nominated two points.
“Relationships and a story,” he says.
“Many of those dealers, people within SEA Electric have dealt with them in a variety prior lives, so know many of them.
“We have used many of them in the early incarnation of our product development – buying diesel vehicles removing power systems and electrifying them.
“So, we already had established relationships and they believed the story and saw the potential. It took a while to get the dealer agreements and all those things together. But if you’ve got a willing seller and a willing buyer you’ll always come up with an acceptable solution.”
SEA understands that operational back-up for owners is crucial. SEA Electric vehicles now come with an NTI on-road support package for the life of the warranty period and the dealer network is part of the mix in the way that other truckmakers operate.
While he admits there is still some training to go with getting skills to where SEA Electric would wish them to be, there are also gains allowed by IT, with propulsion functions able to be diagnosed remotely from the Melbourne headquarters.
“Over time, that same level of expertise will become available in the dealerships as well,” Walker says.
The aim is to “normalise” the buying of an electric truck, both with the purchase through dealerships and the aftersales service, and the company is looking to do the same on a much greater sale in the US.
While acknowledging the development journey has not been without risk for those who took on the challenge of having SEA Electric trucks in their fleets, Walker is adamant that the vehicles on show were the best they could be at this stage as a result of that sort of support.
On what developments may be on the way, he underlines that the light- and medium-duty sectors is where the company will keep its focus, at least for the time being.
“It is true that SEA Electric will, one day, branch out into the prime mover market,” he says.
“But the pure battery technology in the prime mover market, with the additional weight that’s required and the additional range that’s required and the fact that you’re substantially reducing the amount of space that’s available on the chassis – there are some challenges for a pure battery prime mover.
“There’s a little bit more technological advancement that needs to be done, whether that’s hydrogen range extension or other forms of technology before we’ve settled on what the best solution for prime movers is.”
Read the full article at Owner Driver published on June 15, 2021.
Australian transport and logistics insurance specialist, NTI, will offer Truck Assist roadside support to customers operating electric trucks which have been manufactured or converted by SEA Electric.
Truck Assist’s General Manager, Alan Hasted, said the new Truck Assist initiative was in response to growing interest in green technology from truck owners.
“As a truck specialist it was important to us to support operators who were conscious of their environmental impact, looking for vehicle options which are cheaper in the long run, or simply striving to implement change in their business,” said Hasted.
“Drivers need access to Emergency Assistance should they break down, require a tow, lock themselves out or get a flat tyre. Our Truck Assist responders will be equipped to get SEA Electric’s vehicles back on the road or to an authorised dealer or repairer as quickly as possible to ensure minimal disruption to travel and business.”
SEA Electric President Asia Pacific, Bill Gillespie, said the company has now been converting liquid fuel powered trucks to electric drivelines for four years and has sold over 100 units of its locally manufactured all-electric vehicles across Australia and New Zealand.
“Demand for the new zero emission trucks has been high with another 80 orders placed for delivery in 2021, and even greater numbers being planned for 2022 across the Australia and New Zealand region,” said Gillespie.
SEA Electric is sold and distributed in Australia via a dedicated group of 17 dealer locations supporting customers with genuine sales, parts and service.
In addition to Roadside Assistance, NTI is expanding further into the zero-emission market with insurance for SEA Electric trucks, offering insurance premiums reflecting the value of the truck and not the traditional loading of premiums based on the perceived risks involving electric vehicles.
NTI Head of Motor Portfolio, Nick Dendrinos, said NTI has taken a hands-on approach to really understand electric trucks, how they work and what customers need.
“We’ve spent extensive time with SEA Electric understanding how these electric trucks are manufactured and configured, and what sort of damage could be sustained and repair options in the unfortunate event of an accident.”
Read the full article at Prime Mover Magazine published on June 7, 2021.
Are electric trucks ready to take over from diesel power?
SEA Electric trucks are creating plenty of buzz around the world. So we decided to tour their manufactured facility in Melbourne Australia and they gave us the keys to their game-changing SEA 300 electric truck to test.
You can watch the full video by Truck TV Australia on YouTube published on May 31, 2021.
SEA Electric Extends Worldwide Presence with Increased Global Management Team and Strong Showing at Brisbane Truck Show
LOS ANGELES, May 26 (Korea Bizwire) — The recent Brisbane Truck Show (May 13-16, Brisbane Convention & Exhibition Centre, South Brisbane, Australia) held a significant presence for global automotive technology company SEA Electric, showcasing the first-ever public appearance of a full range of operational-ready electric trucks utilizing proprietary SEA-Drive® power systems, new SEA Electric branding, and the announcement of senior global leadership taking the company’s helm throughout the Asia Pacific region.
The appointment of Bill Gillespie, president of Asia Pacific, and promotion of Glen Walker to vice president of Asia Pacific, bring a wealth of international transport industry and electric vehicle expertise to the region during a time of growth for SEA Electric worldwide. Following a recent US $42 million investment, SEA Electric is bringing electrification solutions and opportunities to nearly every corner of the globe, and in the United States it has added further assembly capacity, creating the current potential for approximately 60,000 units per annum. Further U.S. assembly, including in the area of batteries, is expected in the near future.
According to SEA Electric President and Founder Tony Fairweather, SEA Electric has not only created a low-cost delivery solution, but equally meaningful it has developed a medium voltage/lightweight power system with performance outcomes that exceed the internal combustion engine equivalent. “Our own SEA-badged trucks – including the SEA 300 and SEA 500 in Australia – are derived from OEM Semi Knock-Down kits, creating further efficiencies to pass on to our customer base whilst supporting rapid OEM expansion into this segment,” said Fairweather.
Gillespie’s new leadership role allows him to build upon the company’s momentum, which continues to expand on a worldwide basis. “The product showcased in Brisbane sets the framework for SEA Electric to seamlessly fold into OEM dealerships and fleets, bringing forth both new and repowered electrification options,” said Gillespie. The current three medium-size EV truck models are sold through a dozen authorized dealers in Australia, while more than 220 U.S. dealers are available to support the North American market needs.
SKD Assembly Provides Solutions Efficiency
Walker further explained the commercial arrangement as a Semi Knock Down (SKD) Assembly Operation – creating SKD ‘Glider’ kits – a first-of-its-kind three-way process that begins with the cab,
frame rails, wheels and axle components arriving in Australia, within containers from Japan, and upon arrival being assembled to provide a rolling chassis to support the appropriate proprietary SEA-Drive® power-system to create a completely assembled SEA Electric-branded vehicle. The vehicles are then ready for distribution.
But it is their SKD assembly operation’s efficiency that creates a real game-changer for SEA Electric and facilitates the solutions and productivity the company can provide. With consistency of assembly, and a process that provides multiple efficiencies, there becomes very little waste, often eliminating extra componentry that previously would have been discarded in other retrofitting processes.
“Our agreements in the U.S. go one step further,” said Walker. “We are utilizing SKD and local glider assembly to set the benchmark for ongoing programs in North America and other SEA Electric markets around the world.” As an example, when containers in the United States arrive for SKD assembly, all electrification is then performed by authorized upfitters, solely using SEA-Drive® power-system technology and branding. The process of building the trucks from SKD kits or glider chassis provides multiple advantages over the retrofit option, including lower cost, quicker build times, and less waste.
The North American market, which recently became the new home for SEA Electric’s California-based headquarters, has the largest capability for upfitting capacity at 60,000 units annually. The addition of a Des Moines Technical Center and planned offices in Chicago, Brooklyn, and Miami before August this year represents SEA Electric’s commitment to the market.
With available volume and an ambitious capability to assemble the company’s SEA-Drive® technology, SEA Electric provides immediate and cost-efficient solutions that can be easily scaled to meet the needs for any fleet – whether new or existing delivery vehicles in need of new EV drive capabilities. The electrification of the yellow school bus industry is also in high demand in the United States.
Perhaps the most important business growth aspect of SKD kit and OEM glider assembly is the ability for the SEA Electric vehicle range to be available from a dealer network that provides complete sales, warranty, and service support.
Read the full article at Korea Bizwire published on May 26, 2021.
Queensland energy minister hails state first for such an EV
Queensland energy, renewables and hydrogen minister Mick de Brenni was deep in his portfolio element at the Brisbane Truck Show with the debut of an SEA Electric bucket crane truck for state owned power firm Energex.
The 15.5 tonne mobile elevating work platform (MEWP) is based at Energex’s Stafford depot and will be aimed at storm recovery and network maintenance tasks in Brisbane’s north.
In comments at the event, de Brenni views such moves as helping advance electric vehicle (EV) progress locally.
“Our Energex crews work around the clock to keep Queenslanders safe and connected and are some of the first on the frontline when storms strike,” de Brenni says.
“The arrival of the MEWP puts them on the forefront of technology in the heavy transport space, with this electric motor producing up to 2,500nm of torque.
“A 138kWh battery pack sits where fuel and air tanks traditionally would, saving around 30 tonnes of diesel emissions each year.
“With more Queenslanders getting behind the wheel of electric cars, heavy transport is the next logical step in our efforts to decarbonise.”
Energex CEO Rod Duke sees the new addition to the company’s fleet as an exciting insight into the future of EVs in Queensland.
“While we’ve had electric and hybrid cars in the fleet for many years, this truck is the first of its kind for us and we’re looking forward to putting it through its paces,” Duke says.
“It’s a real game-changer for our emergency response in a number of ways and has a range of 200km once fully charged, which will obviously have benefits in terms of reduced carbon emissions.
“Additionally, significantly reduced noise levels make the crew’s essential work activity less intrusive for the community, particularly in times of storm and emergency response, which often occur at night.”
Read the full article at Trade Trucks published on May 17, 2021.
New Zealand’s largest commercial vehicle leasing and rental company is adding Electric Vehicles (EVs) to its commercial vehicle fleet.
TR Group has taken delivery of three electric 11-tonne GVM 4×2 SEA powered curtainside trucks suitable for the round-town pick-up and delivery market.
The company has purchased the vehicles with co-funding from the Government’s Low Emission Vehicles Contestable Fund, administered by the Energy Efficiency and Conservation Authority (EECA).
The vehicles are available for rental to the wider NZ Transport sector as of May 2021. As a sign of the growing viability of Battery Electric Heavy Commercial Vehicles, the three units will join a further ten EVs that are currently under build or at work in TR’s Lease fleet with customers such as The Warehouse, Noel Leeming, TOLL, and Civic Contractors.
TR Group’s Managing Director, Andrew Carpenter, said that the company is excited by the positive impact the vehicles will have on the transport sector and the environment.
“There is no doubt that EV technology has advanced to the point where in the not too distant future it will become an economically-viable, operationally reliable option certainly in short-haul metro applications. And it is also one that I know our customers will embrace, given their desire to minimise their carbon footprint and meet their sustainability goals.”
EECA Transport Portfolio Manager Richard Briggs said, “Around 20% of New Zealand’s greenhouse gas emissions come from road transport, and heavy vehicles have a disproportionate impact on that. TR Group’s new heavy electric trucks give road transport operators the chance to prove electric can work for them, and we look forward to seeing more businesses incorporating electric trucks into their fleets.”
Electric-powered vehicles—trucks included—produce fewer emissions than their conventional counterparts, and, in New Zealand, the electricity that powers them is largely from renewable sources.
“As a business that supplies heavy commercial vehicles for rental and lease, we feel it is important to be at the forefront of offering this technology to our customers, and we are delighted to be working with EECA and our customers to make that happen.” Andrew Carpenter said.
Read the full article at TR Group LTD by Shane O’Grady published on May 12, 2021.
Australian electric truck company, SEA Electric, will use the upcoming Brisbane Truck Show to publicly launch the first operational-ready range of electric trucks from a manufacturer globally, with five different vehicles to be presented.
With years of experience retrofitting traditionally propelled trucks with the fully electric SEA-Drive power-system, the company recently released its Australian Design Rules certified SEA Electric badged trucks, as assembled from Semi Knock Down kits in Melbourne.
Trucks to be displayed at the Brisbane Truck Show include the SEA 300 EV and the SEA 500 EV, with the exhibit also offering visitors a glimpse into the technical aspects of the innovative SEA-Drive power-system.
For the first time, the SEA 300 EV models will be presented with SEA Electric’s new badges and branding.
“This Semi Knock Down kit collaboration is the first of its kind, and has set the benchmark for similar programs in other SEA Electric markets around the world,” said Tony Fairweather, SEA Electric’s Founder and President.
A highlight will be the unveiling of the SEA 300-45 EV model, with its 4,500kg GVM capable of being driven on a car licence.
The model’s intelligent design sees batteries and the Power-system optimally positioned away from the steer axle, allowing for improved weight distribution and outstanding driving dynamics.
The SEA-Drive 70-7 Power-system fitted to the truck features maximum power and torque ratings of 127kW and 700Nm. Its 88kWh battery capacity provides up to 250km of unladen range with a fast charging time of under two hours.
“It’s fantastic that the Brisbane Truck Show is back, and we are excited to be able to present our range to the public, now as an OE manufacturer,” said Glen Walker, SEA Electric Regional Director for Oceania.
“Operators the world over have mandates to reduce their carbon footprint, with SEA Electric at the forefront of zero-emissions solutions for transport.
“No other company has a line-up of all-electric models with a GVM range of 4.5 through to 22.5 tonnes, especially with the level of performance and reliability which SEA has proven in the field with millions of kilometres of real-world use.
“We are particularly proud of the SEA 300-45 EV, as we see it as a true game-changer in the marketplace, especially following the growth in the past 12 months of last-mile deliveries.
“The beauty of our new production line assembling the trucks from the Semi Knock Down kits is that the process provides multiple efficiencies, including from a waste perspective, as many components were previously discarded in the retrofitting process.
“The consistency of assembly also results in a commonality of the parts required and the sort benefits that come from volume manufacture.
“Perhaps the most important element of SKD assembly is it allows SEA Electric to relate to the Australian transport sector in the time-honoured tradition; as an OEM with a full range of products sold, serviced and supported from a National Dealer Network.
“Since the announcement in March of the SEA 300 EV and SEA 500 EV, we have been full steam ahead, with the models being warmly received by the marketplace, while our technology continues to make waves in both North America and Asia.”
The trucks to be displayed at the Show feature a sample of the application possibilities, including tipper, elevated work platform, and refuse collection, with all auxiliary operations fully electric powered.
These trucks will be located between the SEA Electric exhibit (Foyer stand 50), and the nearby South Bank Truck Festival.
The display SEA 300 examples represent the first new trucks to roll off the production line, with further models available for test drivers from the 15 fully accredited SEA Electric dealers nationwide in the coming months.
Read the full article at Owner Driver published on May 4, 2021.
SEA Electric Grows U.S. Base Through Electrification Solutions, New Facilities and Management Growth
EV Company’s Strategy Includes New National Sales Leadership Team and Alignment with President Biden’s Infrastructure Plan
LOS ANGELES, April 29, 2021 (GLOBE NEWSWIRE) — U.S.-based global automotive technology company SEA Electric is leading the charge to provide immediate electrification solutions that will align with U.S. President Joe Biden’s $174 billion proposed investment and EV infrastructure plan.
With an established upfitting capability for 60,000 units per year, SEA Electric is growing its strategic assembly facilities and technical centers while expanding an experienced management team throughout North America to meet the demands and opportunities for commercial and transit programs including trucks and delivery vehicles, school buses, and government fleets.
According to SEA Electric President and Founder Tony Fairweather, the company’s ‘rapid repower’ initiative enables large fleets to electrify within a cost-efficient AND timely manner. “We’ve positioned ourselves to deliver an immediate volume solution and our recent US $42 million investment has expanded our reach with wholly owned sales and service operations throughout the country. In addition, our current alliance with five third-party facilities to customize and retrofit commercial vehicles offers aftermarket conversions that become very attractive to companies that can appreciate the government incentives.”
An aggressive, relationship-driven national sales management team has been carefully curated to meet the demands within SEA Electric’s own infrastructure, with key leaders taking on the entire North American marketplace.
Vice President of Sales for North America Nick Casas will lead SEA Electric’s growth, leveraging his more than 12 years of national partnership expertise that includes franchise and fleet expansions on a global platform and working closely with partner companies including Sumitomo and Michelin.
“Key for expanding our company is a combination of individuals with strong business development backgrounds that align with massive relationship management skills,” said Casas. “Our long-term goals go far beyond North America, including our movements throughout Canada – but our sights are already set worldwide.”
In place to support U.S. and Canada fleet accounts larger than 1,000 units is Director of National Accounts, Anna Plaza. Her primary role includes truck and van accounts, and all Class 3 vehicle fleets that are up to 16 feet. With more than two decades of global and domestic business development experience, she has held senior leadership roles for Sygne Corp. and most recently with COOP by Ryder.
Plaza has an MBA from Florida International University and an undergraduate degree from American University.
Tedd Rossi, Strategic Account Manager for the West Coast, brings nearly a decade of best-in-class relationship-based sales experience within the automotive arena with Cox Automotive to SEA Electric, expanding his target-marketing expertise within the commercial EV field. A graduate of Vermont’s Champlain College with an International Business degree, Rossi merges his successful automotive technology support and account management skillset within the sustainability sector to bring SEA Electric’s proprietary SEA-Drive® powertrain platform to companies and organizations that can take advantage of state incentives within the Western region.
The Future for SEA Electric
While SEA Electric’s roots will always remain in Australia, along with various manufacturing and technology capabilities, the company’s North American growth brings an advantage that can be replicated in Europe, as well. Current U.S. upfitting facility locations include Illinois, Michigan, North Carolina, Indiana, and Iowa. SEA Electric also recently opened a new Technical Center in Des Moines, Iowa, and will be adding facilities in Chicago, the NY/NJ tri-state area, and Florida later this year.
On the heels of its recent US $42 million equity financing announcement, SEA Electric also closed its latest purchase of 1,000 electric vehicle batteries from long-time technology partner Soundon New Energy Technology (China’s leading environmental protection industry enterprise). This important transaction supports SEA Electric’s proprietary SEA-Drive® 70, 100, and 120 major power-system models. While most of the initial units are slated for the United States, the balance will go to SEA Electric inventories in Australia, New Zealand, and Southeast Asia, as well as the company’s first entry into the European market.
Read the full article at Yahoo! Finance published on April 29, 2021.