While new electric passenger vehicles command most of the industry attention, SEA Electric has developed products to electrify commercial trucks and buses that meet the specific needs of fleet customers.
Their power systems can be applied to most commercial truck and bus models, saving money for fleets pursuing electrification while helping them meet the goals of zero emissions.
Instead of building a new electric truck from scratch, SEA Electric specializes in the more direct and affordable alternative of providing efficient power-systems for electric trucks and buses while partnering with the OEMs. Its patented, proprietary SEA-Drive power-systems allow fleet customers the flexibility to convert most makes and models of commercial OEM trucks.
Lower-Cost EV Power
SEA Electric enables the customer to power new vehicles as well as repower existing vehicles, creating the ability to achieve electrification faster, especially during the current chassis and chip shortage worldwide.
Repowering meets the demand of a somewhat overlooked industry niche that prefers a specific or customized version of an EV without having to pay the higher prices of a full-on new electric vehicle. Electrifying a commercial truck by dropping an electric power system into the chassis is far less costly than buying an electric truck.
To accommodate the Class 3-7 trucks that comprise most of its market, the company offers four key patented proprietary power drive systems (branded as SEA-Drive 70,100, 120, and 180) that can be adapted to and assembled within a variety of truck sizes and weights.
SEA Electric estimates its power system can decrease total cost of ownership (TCO) by 50% over 10 years. When considering the price differential between electric and conventional chassis, the payback period is 1.6 years for one large fleet customer, with no incentives.
During a recent interview and tour of its California-based North American headquarters in Torrance, President of the Americas Mike Menyhart explained how SEA Electric applies scalable, proven solutions for the Class 3-7 truck range, where the company forecasts the most robust growth. SEA also can repower and convert existing trucks, which some clients prefer based on overall value and cost savings.
“There are many different types of trucks we can power, which allows us to electrify entire fleets for our customers across a diverse set of applications across multiple OEMs,” Menyhart said. “Our solution is highly modular, easily assembled, and powered by our differentiated proprietary software.”
To drive efficiencies in the supply chain, SEA uses the same power steering, braking, A/C and instrument cluster, and varies battery size depending on the use case. This reduces total cost of ownership for a wide variety of trucks.
SEA relies on assembly partners to scale its productivity and meet the growing demands for electric fleets in the delivery vehicle and school bus industries. The company now has an estimated backlog of about 600 orders. Two-thirds of the growth is coming from the U.S. Since 2017, it has put 200 vehicles on the road in six countries across four continents. That has generated 1 million+ miles of telematics data.
Fleet companies often work on tight margins, so electrification has to fit within the economics of their business, Menyhart said. As battery prices continue to decline, electric options will become more competitive and feasible. Fleets and OEMs are looking to partner with SEA Electric, which has electric solutions that can accommodate multiple makes, models, and brands.
“Large fleet operators spend a lot of design time and money to develop how the truck is configured to support their drivers,” Menyhart said. “A lot of companies like the fact we play well within the ecosystem of OEMs they are familiar with. We don’t have to disrupt what is working for them today to work with us.”
For example, SEA will take a semi-knockdown cab kit from a manufacturer such as Hino and provide a fully assembled power-system to fit the chassis for electrification.
“We will continue to use upfitters to scale our business,” he said. “When we have strategic clients where we expect high volumes, we will build our own assembly facilities to support growth and drive efficiencies. Their products can roll off the assembly line right into ours for electrification.”
Among the companies using e-platforms from SEA Electric are FedEx Ground, UPS, and Woolworth’s in Australia.
School Bus Potential
One market with potential for SEA are school bus fleets, said Menyhart, adding a school bus is built on the type of medium-duty truck the company knows how to power.
With the average electric school bus costing hundreds of thousands of dollars, SEA Electric plans to pursue the market for powering new and existing buses from established OEMs, Menyhart said.
Recycling school buses into electric versions creates a viable, cleaner, and more reliable secondary market for them, while sparing the carbon emissions of older, used ICE and diesel school buses that may not always be kept up to standards, said Menyhart, citing the World Health Organization’s labeling of diesel as a carcinogen.
Continue reading the full article – including sections entitled “Power Systems“, “Reducing Range & Repair Anxieties“, and “Telematics Enhance EV Usage” – at ChargedFleet by Martin Romjue published on August 2, 2021.